Wales Values Family More Than Rest Of UK
By admin
Issued on behalf of The National Lottery
The National Lottery® has today published a major report into the dreams and aspirations of the nation, revealing that people in
The National Lottery Dream Study is the first comprehensive research of its kind into the longer-term, deeper and more enduring hopes of the nation. Conducted by London School of Economics, the study combines a survey of 1,500 people with over 250 face-to-face interviews in 12 major
The National Lottery Dream Study discovered that the Welsh would be the most likely to give away their winnings if they hit the jackpot, with 40% of respondents saying that they would give money to friends and family. This compares to just 23% of Londoners, who said they would instead use the money to pay off their own debts – 43%.
When researchers collated the dreams of the nation into ‘types’, relationships came top in Wales, with 41% of Welsh dreamers falling into that category, compared to only 7% of those questioned in Northern Ireland. Welsh Lotto winner Bob Bradley typified this trend when he scooped £3.5 million on his 83rd birthday in March 2006. Following the win, Bob gave all the money away to his family, saying at the time: “Money isn’t important to me. I just want to be around my family to see them enjoy it.”
The survey also found that a very low value was placed on careers in
Don Slater, Reader of Sociology at London School of Economics, who led the research, said: “Caring and charitable
| Dream Type | Description |
|
|
| Relationships | A desire for friends and family to be successful and secure | 1 | 41.2 |
| Nice Life | Desire for a modestly comfortable life and financial security | 11 | 22.1 |
| Wealth & Luxury | Extreme wealth or fame as ends in themselves | 2 | 13.2 |
| Lifestyle | Dreams of a new way of life – living abroad, giving up work | 10 | 8.8 |
| Health | A desire to keep or regain one’s health | 5 | 8.8 |
| No Dreams | Claims to have no dream whatsoever | 3 | 2.9 |
| Better World | World peace, eradication of disease or poverty, a kinder world | 1 | 1.5 |
| Personal Achievement | Dream of personal growth or excellence in art, music or sport | 11 | 1.5 |
| Career | Success in present career or move to new job | 12 | 0 |
| Travel | A dream of travel as a specific and discreet aim | 12 | 0 |
Across the
To find out whether you are a generous Relationship dreamer, or just seeking fame and fortune with Wealth and Luxury, log on to www.national-lottery.co.uk/dreams and try the Dream Machine.
