Blueprint Positions Stills as Industry Forerunners
By admin
Issued on behalf of Stills
South Wales-based kitchen manufacturer Sigma3 recently went through an extensive rebranding process with Cardiff-based brand communications agency Stills.
Stills established the Sigma3 audience by using demographic research techniques alongside customer and staff brand insight focus groups to establish engagement with the brand.
The research provided the agency with a clear understanding, of not only the positive and negative associations consumers attached to the brand but also of how Sigma3 was perceived in comparison with its competitors.
The results enabled Stills to develop the Sigma3 brand blueprint which acted as the brief to develop both the visual identity and all other aspects of the brand.
Stills marketing director James Horsham said: “Research is fundamental to understand how stakeholders perceive a brand. The blueprint was a very useful tool to establish the essence of the Sigma3 brand.”
“Organisations can dramatically improve their performance when they truly understand their stakeholders and brand.”
