DestiNet Offer Email Marketing Insight
By admin
Issued on behalf of DestiNet Ltd
Mass communication has never been as easy as it is today and one of the most powerful tools in a marketeer’s arsenal is email marketing.
It is now so popular that last year, for the first time ever, email marketing overtook direct mail in terms of volume. At the forefront of this revolution is DestiNet Ltd and its award-winning NewZapp software. With more than 400, clients it is one of the biggest and fastest growing email marketing firms in the UK
DestiNet is not only exhibiting at Business North West (stand 146d) but is also holding a seminar called “Harnessing the power of email marketing,” at 2:30pm, on Thursday, November 22nd, to explain the enormous benefits of email marketing.
Marketing manager Ian Creek said: “Email marketing is used by organisations of all sizes and in all sectors. Our clients use it to send press releases, e-newsletters, e-flyers, e-cards, promotional emails, advice guides, welcome and thank you messages and special offers.
“They have numerous advantages over ordinary emails, from being designed to get into recipients’ inboxes to enabling users to track responses and gain invaluable feedback, such as who opens them and what they click on. Our software reports such information automatically.
“And at around 0.5p per email, the low cost contributes to a higher return on investment than any traditional marketing technique.”
Ian Creek, himself an acknowledged expert in the field, offers five tips on email marketing.
- Use the same branding styles in your online and offline media. This can be easily achieved by using the headers and footers from your website on your email marketing;
- Use hyperlinks in your emails to drive traffic straight to your website;
- Be an expert in your sector. Don’t be afraid to blow your own trumpet, especially if you work in a niche market;
- Send emails during the day to avoid the early morning inbox clutter. Tuesday and Thursday between 10:00am and 12:00pm are especially popular with B2B email marketers;
- Keep email copy short and to the point.
Visitors wanting a greater insight into email marketing can attend Ian’s seminar “Harnessing the power of email marketing,” at 2:30pm, on Thursday, November 22 or visit him and his colleagues on Stand 146d.
For further information after the show, visit the website www.newzapp.co.uk or contact Ian on 0845 612 5544 or icreek@destinet.co.uk .
