Multimat Introduces new matresses
By admin
Issued on behalf of Multimat
Six new self-inflating sleeping mattresses – including the lightest ever made – are being introduced by Multimat for 2008.
The Adventure Superlite 25 and its smaller cousin the Adventure Superlite Compact 25 weigh just 530g and 390g respectively, making them the world’s lightest, ultra compact self-inflating mattresses. The weight-saving has been achieved by using new ultra-light materials without compromising quality.
In addition, a new range of affordable sleeping mattresses for spring and summer campers – the “3 Seasons” range – is being introduced.
And, as ever, Multimat offers fantastic profitability for retailers with gross margins more than 60% of RRP and further discounts of up to 20% of trade list price is achievable.
The Adventure range was designed for competitive racing and adventure sports, where every ounce saved gives a competitive edge but comfort remains vital. But this makes it eminently suitable for travellers and backpackers.
By introducing the very latest ultra-light materials to existing successful designs, Multimat has made the Superlite 25 which measures 1830×510x25mm but weighs just 530g – a massive 150g reduction in the weight of its predecessor, the identically-sized, robust Adventure 25. It also rolls up to a more compact 260×155mm, yet retails at the same £50 price as its highly-rated counterpart.
It’s smaller cousin, the Superlite Compact 25, measures 1220×510x25mm when laid flat but weighs a mere 390g – 60g less than the original Adventure Compact 25 which was built to MoD specifications. It also trims 5mm off the rolled thickness of the mattress to 260×125mm yet retails at the same price of just £40.
Like all the self-inflating mattresses in the Adventure range, the two new Superlite additions are individually tested before being sold with a 24-month guarantee.
They are made with a lightweight 20 denier polyester top layer and base with a new Superlite vertically drilled PU foam core for lasting performance and fast inflation through the new Easy Valve. Their design and construction means they fully inflate every time.
The mattresses are supplied rolled with a stuff sack, retaining straps to keep them rolled tightly, a repair patch and adhesive tube and are packaged in polythene wrapping with bar-coded, descriptive outer labels.
The 3 Seasons mattresses are aimed at spring and summer campers, providing sufficient comfort to make their experiences positive ones without having to invest in expensive equipment.
There are four self-inflating mattresses in the 3 Seasons range, manufactured using components carefully selected for quality. The 75 denier polyester fabric is fully-bonded to the PU foam core for an air-tight seal and fitted with a standard valve.
The Camper Compact 25 weighs in at 850g and measures 1200×510x25mm laid flat yet rolls up to just 540×100mm. The Camper 25 offers a more generous sleeping area (1880×550x25mm) and weighs 1400g but still rolls up to just 580×130mm. Both mattresses come fitted with an integrated pillow and they retail at £15 and £20 respectively.
The Camper Double 25 caters for couples and families and has the same specifications as the Camper 25 except that the width is 1300mm instead of 550mm which takes its weight to 3140g. It also has an integrated pillow and two valves and retails at just £45.
The fourth self-inflating mattress is the Camper Profile 35 which uses a profiled 25mm base for extra comfort which rises by 10mm. The single mattress measures 1880×550x35mm but rolls up to 570×140mm and weighs just 1495g. It retails at £25.
The self-inflating mattresses are sold rolled with a stuff sack, retaining straps, repair patch and adhesive tube and come in clear polythene wrapping with bar-coded descriptive outer labels. Each mattress is individually tested and sold with a 12 month guarantee.
Accessories include a self-inflating cushioned pillow measuring 400×300x35mm, inflatable to a comfortable 100mm thickness and weighing just 190g. A Velcro strip adaptor helps it fit to a self-inflating mattress.
Other established ranges from Multimat include, Family Value, Family Premium, Adventure, Expedition and Advance Camp, providing foam mats and self-inflating mattresses for all levels of camping.
In addition to the attractive trade list price which starts at just 35% of the recommended retail price, Multimat is offering outstanding discounts to retailers.
• 5-10% Volumetric discount for 8 carton and 32 carton orders.
• There’s an additional 5% discount on all orders from “Tier One Stockists” who make a commitment to stock at least two-thirds of the products in one or more range. Tier 1 Stockists also get an enhanced listing on the Multimat website.
• A further 5% settlement discount for pre-season orders is an added incentive for retailers to order early and assure availability at key sales times.
Overall, these discounts enable retailers to buy-in for less than 30% of the price they will sell at. Managing director Adrian Stammers said: “Stockists would normally expect to buy-in at nearer 50% of the price they sell at for high-volume products like ours so our margins are really significant.”
“They also enjoy the backing of a strong PR and advertising campaign and are fully supported by the only UK service and repair centre.”
For further information on Multimat product ranges, visit the website www.multimat.uk.com or contact Beacons Products Ltd on 01685 350011 (tel); 01685 388396 (fax).
