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Marketing in demand

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While activity continues to grow across the full spectrum of Effective Communication’s services, one of the biggest increases in demand in recent months has been for our marketing services.

Marketing can increase customer awareness of businesses and their products and services. It can help to establish brands, enhance reputations and lead to increased sales. And in difficult times, marketing can give businesses a vital edge over their competitors.

Activities are always based on the campaign objectives but for our clients these have included:

* newspaper and magazine advertising, editorial features and promotions

* radio advertising, sponsorship and promotions

* on-line and email campaigns

* outdoor advertising, including 48-sheet posters, railway stations, buses and taxis

* targeted direct mail campaigns by selected postcode

Several clients have approached us to help them compile strategic marketing plans to ensure that they are targeting the appropriate audiences in the most efficient and cost effective ways – especially in this tough economic climate.

We have excellent relationships with some of Wales’ leading corporate designers who may be brought in to change or refresh clients’ brand identities, launch a new corporate identity or simply update marketing literature.

Some of our clients have an in-house marketing team, but often they are too busy implementing day-to-day activities or need assistance in more specialised areas. In such instances we have assisted them by planning and implementing additional above and below the line activities.

Whether your requirements are for a new corporate brochure, advertising features, advertisements, leaflets or online and email marketing, we can help you reach your target audiences.

If you would like to discuss your marketing requirements please call Tracy Marsh on 029 20660119 or email tmarsh@effcom.co.uk

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