Put the X Factor into your business
By Alastair Milburn
THE phenomenon that is The X Factor is…well…phenomenal!
I keep a watching interest in what’s going on. However, I am not one of the 12 million or so people glued to their sets every Saturday and Sunday night.
So, why do so many people tune into the show? For me its success is quite simple – it’s about people.
We are obsessed with people – celebrities, Royalty, politicians and especially the never-before-heard-of Joe and Josephine Bloggs who take on the world (or Simon Cowell) and try and make a success of themselves – no matter how untalented they are! You know who you are, John and Edward!
People are at the heart of all our lives – we live with them, we work with them, we play with them and they are the reason why the world turns.
No matter what service you provide, or what widget you make, it is done for people, but all too often businesses focus too much of their PR and marketing on the service or the widget, and not enough time on what it does for the customer – for people.
The process is not the story, it’s the impact that that process has on the end-user people.
The team at Effective were talking to an organisation last week about promoting a service for the unemployed….would you actually like to read about such a service? No, I don’t think you would.
But you would like to read about all the people the service has helped through this recession and beyond….how John Thomas from Treherbert has found work after ten years being on the dole because he went through the programme, and Ffiona Jones who has been retrained and found work after being made redundant from a job she had been in for 22 years.
We’re intrigued by people, we care about people, and for me, that’s the X Factor that should underpin all PR campaigns.
