Hot stuff! THG’s Facebook launch
By Andy Pearson
There are bad and good examples of Facebook’s use in the name of public relations.
The latter include employees dissing their bosses: postings are PUBLIC and a disciplinary could well be the result.
The former includes Swansea tour operator THG Holidays.
THG featured in this blog last week thanks to their new use of Twitter. Three followers eight days ago had become more than 70 this morning.
Impressive
Today I can highlight why their Facebook use looks so impressive.
Facebook, of course, is at the vanguard of PR’s new Western Front.
Unlike traditional public relations, it’s a two-way discussion with clients past, present and future.
So what has captured the imagination in THG’s first few days of posting?
Chatty
Well, the chatty nature of their own Wall posts for a start.
So far they’ve focused on gently reminding punters that they create brilliant holidays to the USA.
They have asked for feedback on the hottest chilli’s ever tasted, sought memories of the Dolly Parton-inspired Dollywood destination in Tennessee, asked for thoughts on rugby union’s Las Vegas Sevens tournament and have shared views on the awesome venue for this weekend’s SuperBowl.
Importantly, the posts don’t carry a direct sales message – rather, they’re designed to keep would-be customers engaged in the process of thinking about travel as a life-enriching experience.
Passionate
They help to place THG as a passionate and expert commentator on tourism issues all the way from global sports occasions to new noodle bars opening in LA.
Keep Facebooking, THG – you’re going to find a lot of pals out there.
Tags: America, Boston, Cardiff, PR, PR agency, Tennessee, THG, Wales
