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In the world of public relations, everyone has their own opinion about whether there is such a thing as bad publicity. Oscar Wilde once said: “The only thing worse than being talked about is not being talked about.” But is it really better to have your name plastered across papers and trending on Twitter in a negative context than to not be mentioned at all?
Friday, October 25th, 2013
Thursday, October 03rd, 2013
So, what actually is online PR?
Wednesday, October 02nd, 2013
The ultimate goal of reputation management is to establish yourself as the top authority in your field of work. In a world where 90% of purchase decisions are influenced online, it has never been more important to extend your reputation management efforts to a digital con
Tuesday, October 01st, 2013
Over the years, as newspaper sales have declined and web traffic has skyrocketed, social media has become an increasingly significant communication platform. Everywhere you look, someone is sharing an update, pinning a photo or writing a blog post.
Monday, September 30th, 2013
If you haven’t been too busy committing violent crimes and rising to the top of the gangster underworld to read the news, you probably know that Grand Theft Auto V smashed first day retail sales records when it was released last week.
Tuesday, September 24th, 2013