Email marketing can provide the best return on investment in the whole marketing spectrum.

It is used by businesses and organisations of all sizes and in all sectors and has grown by 50 per cent in the last two years, overtaking direct mail in terms of volume.

It is very versatile and can be used internally or externally, for acquisition or retention and for sales or marketing. Clients routinely use it to send press releases, e-newsletters, e-flyers, e-cards, promotional emails, advice guides, welcome and thankyou messages and special offers.

Using dedicated email marketing software, emails are designed to get into recipients’ inboxes rather than be filtered out, and then be opened rather than deleted. Consequently, they get a much higher response rate than ordinary emails.

The dedicated email marketing software also allows live campaign tracking so that the sender can see how many people have received or opened the email and which links they clicked. They can even tell who opened the email and who deleted it, all at the click of a button.

This invaluable information on who is interested in what, enables email marketers to develop a quicker, more efficient and more personalised service. And the email marketing software provides all this information at the click of a button.

We can advise on and provide e-newsletter systems with full technical support and templates designed to clients’ requirements. We also offer a range of services associated with email marketing systems, from writing copy for them to managing databases of recipients and delivery and providing reports and recommendations based on statistical feedback they provide. Alternatively, we can train key staff in how to use them with maximum impact.