Online publishing opportunities now outnumber those in print as well as broadcasting and the impact of publishing on the internet is often much more powerful too.

We routinely identify and send press releases to be published on key websites, often in tandem with printed publications. However, while other organisations are keen to talk about press releases being “search engine optimised” for the internet, our releases are primarily written for people to read as the end user will always be a human being, not a computer! And results show that they appear prominently on major search engines too.

Of course, public relations is about managing a business or organisation’s reputation and here, the internet and other digital media present many pitfalls for the unwary. Our expertise and experience – both online and in traditional media – enables us to take an active role in advising clients, whatever their circumstances.