The UK sent 6.3 billion text messages in January 2008. For marketeers, the medium offers cheap and simple campaigns with excellent returns on investment and very attractive demographics.

Possibly the most underused marketing medium of all, SMS (mobile phone, or text messaging) is well used in most demographics but is especially seen as the communications medium of “youth”.

Industry statistics suggest 80% of mobile phone users are willing to receive opt-in text messages – a great foundation for a successful campaign.

SMS campaigns are easy and relatively cheap to set up and offer excellent returns on investment.

They should be one of the first considerations for clients seeking to target young audiences or to gather data and can be used effectively with other media, from printed publications to websites.

Opt-in mobile phone marketing:

Is the most personal direct marketing method;
Reaches recipients any time, any place any where;
Enables truly personalised communication;
Shortens your time to market considerably;
Allows the transmission of time-sensitive information;
Enables you to reach clients without being at your pc;
Guarantees your messages are always welcome.

We can devise, implement and run campaigns for clients including campaigns across different media.