Your website speaks volumes about your business. A full web audit can reveal what works well and what under performs, any changes needed to meet new legislation or best practices and any technical innovations that should be considered.

Websites are usually the central pillars of the different new media elements – the others will all relate to the website in some way.

Its purpose is to both provide information to visitors while collecting information from them and building relationships in the process.

There are many different approaches to building and running websites but some aspects are almost universally established and sometimes based in law. Here, best practices should be observed unless there is a very good reason not to do so. In addition to these basics, websites can be assessed on how well they present their brand, how successful they are at meeting their objectives and how well they use technology.

Objectives can be as basic as having a good domain name. But when it comes to using technology, the key is to find out what is appropriate, for while many websites could benefit from introducing different technology, many have far more functionality than they need. The goal of every website should be clear and effective communication, to which simplicity is often the key, especially when communicating brands and brand propositions.

We offer full audits of websites, taking in search engine optimisation and traffic analysis, to help clients understand how their sites work for them, where they could be improved and how other digital and traditional marketing and communications can be best integrated with them.