Assuming you know what your key audiences think about you can be extremely dangerous.

It can result in the wrong messages being communicated and can lead to issues and concerns being overlooked or missed altogether.

We don’t assume – we ask, and by asking a client’s audiences what they think, we can formulate a PR strategy which addresses any concerns that have surfaced.

And we don’t just analyse the external marketplace. Effective Communication works with clients to assess and advise on their communication structures and operations, ensuring they are as effective as possible, maximising the right sort of coverage for the organisation, and ensuring that it enjoys a healthy relationship with all of its publics.