There’s so much more to media relations than just writing press releases, sending them to a newsdesk and hoping for the best.

Newsdesks receive dozens of press releases every day – and most are simply binned.

To generate press coverage for an organisation it is essential to understand how the media operates and to develop good relationships with journalists.

The Effective Communication team has unrivalled experience within the media, enabling us to tailor material to the requirements of different publications in a host of different media from newspapers and magazines to TV, radio and the internet.

Our outstanding skills and our relationships with editorial teams all over the country help us achieve an unrivalled ‘hit rate’ for our clients.